The main scope of work of this project includes making two campaign videos of green consumption and marketing. It is planned to spread the ideas, heighten the public’s understanding, and further the acceptance when it comes to green consumption by relevant channels and platforms. Furthermore, an image video for National Eco-Friendly Enterprise Award is produced to set the bar and urge more enterprises to follow suit the winners. This is to engage them to take the social corporate responsibility and promote environmental protection work with an aim to improve the quality of the environment and enhance the winners’ sense of honor. Two campaign videos of green consumption completed, with a focus on the Green Mark and Carbon Label illustrating the spirit of green consumption. An image video for National Eco-Friendly Enterprise Award completed. Online promotion of green consumption performed in combination with two campaign videos partnered with KOL on Facebook. In order to increase the promotion effect, outdoors media, such as commercials shown on the televisions of convenience stores, in the waiting area of bus stations, and theaters, has been added as an extra channel through the amendment to the contract of this project in November. And all the commercials displayed by outdoor media were completed before the end of December.

Green Mark Carbon Footprint Label Green consumerism